01
Fragmented evidence
Spend, approvals, and outcomes live in different tools, so the story is reconstructed after the fact.
Solutions / Advertisers· sandbox first
Know what is authorized before it is spent.
Direct-response advertisers get one envelope for budgets, one chain of approvals, and one ledger that reconciles to the invoice.
01 / THE PROBLEM
What breaks today.
Budgets are approved in a spreadsheet, executed in an ad platform, and explained in a dashboard weeks later. When performance slips, nobody can prove which change caused it or who approved the spend.
02
Unbounded automation
Scripts and agents can change budgets without a durable record of who authorized what.
03
Unprovable results
Modeled lift is reported as if it were observed incrementality.
04
Slow resolution
Disputes require re-deriving intent from logs and emails.
02 / WHAT YOU GET
Control that survives an audit.
Campaigns, line items, and budgets share a single authority chain. Every change has a preview, an approver, and a receipt. Spend is reconciled against provider invoices with compensating entries.
GUARDRAIL
Signed ceilings
Daily and total ceilings, max CPM, channel and inventory scope, expiry, and revocation.
Open →EVIDENCE
Durable receipts
Each financial side effect writes a receipt and balanced journal legs.
Open →MEASURE
Honest metrics
Observed, modeled, and attributed values are separate and labeled.
Open →Bring your first campaign into a sandbox.
Exercise warrants, approvals, and reconciliation against simulated providers before connecting a real account.