NORMALIZE
Canonical objects
Provider payloads map to canonical entities and units — micro-dollars, UTC timestamps, explicit currency.
Integrations· no implied partnerships
Adapters with honest status.
Every connector is a governed adapter: scoped credentials, normalized semantics, reconciliation, and a status label. Target means designed and specified; it does not mean certified or live.
01 / DIRECTORY
Status labels, not logo walls.
The specification defines the adapter contract. Availability depends on provider approval, contracts, and testing.
| Category | Adapters (target set) | Status |
|---|---|---|
| OpenRTB exchanges | OpenRTB 2.6 / AdCOM compatible supply | SANDBOX |
| Search & social | Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, X | TARGET |
| Programmatic platforms | DV360, The Trade Desk, Amazon DSP, Yahoo DSP | TARGET |
| Retail media | Amazon Ads, Walmart Connect, other retail networks | TARGET |
| Measurement | GA4, Ads Data Hub, MMM providers, incrementality partners | TARGET |
| Identity & consent | IAB GPP, TCF, clean-room and identity partners | TARGET |
| Finance | Card, ACH, and invoicing rails for funded accounts | TARGET |
02 / CONTRACT
What an adapter must do.
An adapter is not a proxy. It normalizes provider semantics, preserves provenance, and reconciles state.
RECONCILE
Observed state
Partial successes, rate limits, and partner inconsistencies become first-class conditions.
REVOKE
Scoped credentials
Connectors can be revoked independently, and revocation is acknowledged by nodes.