Pricing· no invented rates
Costs, separated by nature.
Media, data, platform, creative, management, measurement, financing, and fulfillment costs are structurally different. Bundling them into one “ROAS” hides the thing buyers need to see.
01 / COMPONENTS
Eight cost lines, never one number.
The commercial model is a set of components, not a single rate card. Final pricing depends on volume, channels, deployment tier, and services.
| Component | What it covers | Billing shape |
|---|---|---|
| Platform subscription | Tenancy, seats, cockpit, API/MCP access, evidence retention | Recurring |
| Platform fee | Percentage of managed media, where applicable | Percentage of spend |
| Media pass-through | Purchased advertising inventory and platform spend | At cost, segregated |
| Managed services | Operators running campaigns on your behalf | Retainer or scope-based |
| Data and audiences | Licensed third-party segments and enrichment | Usage or license |
| Creative production | Design, variants, review, and tagging | Project or unit |
| Support and SLA | Response targets, named contacts, escalation | Tiered |
| Minimum spend | Floor below which managed service is unavailable | Contractual |
02 / WHAT PRICING DOES NOT BUY
No performance guarantee.
A platform fee buys control, evidence, and operating capability. It does not buy a return. Advertising outcomes depend on market, creative, offer, and execution.
Where a percentage fee applies, it is calculated with stored basis points, a rounding remainder, and the fee policy revision — the same discipline as any other financial computation.
Media funds are segregated by currency. Advertising-account funds ownership is stated explicitly in enterprise terms.
Ask for a quote
We price against a defined operating scope: channels, monthly media, seats, deployment tier, and services. Sandbox evaluation is free.