01
Fragmented evidence
Spend, approvals, and outcomes live in different tools, so the story is reconstructed after the fact.
Solutions / Publishers· sandbox first
Yield with defensible floors.
Publishers need deal management, floor discipline, and brand controls without opaque demand paths.
01 / THE PROBLEM
What breaks today.
Yield is optimized against numbers nobody can reconstruct. Floor changes are made without a record, and demand quality is asserted rather than demonstrated.
02
Unbounded automation
Scripts and agents can change budgets without a durable record of who authorized what.
03
Unprovable results
Modeled lift is reported as if it were observed incrementality.
04
Slow resolution
Disputes require re-deriving intent from logs and emails.
02 / WHAT YOU GET
Control that survives an audit.
Floor and deal changes are versioned and approved. Brand and category controls are explicit. Reporting separates revenue, fees, and net with the same ledger discipline as buy-side spend.
YIELD
Versioned floors
Every floor and deal change is previewed, approved, and receipted.
Open →QUALITY
Supply controls
Category, creative, and brand policies applied before a bid is eligible.
Open →RECONCILE
Net revenue
Gross, fee, and net are stored separately with basis points and rounding remainder.
Open →Map your supply in a sandbox.
Model floors and deals against fixture demand before changing production yield rules.