INPUTS
Snapshot-bound
Every estimate records the data snapshot, feature set, and model version used.
Product / Intelligence· target design · sandbox
Forecasts with error bars, not prophecy.
Demand, price, and outcome estimates carry their input snapshot, model version, and uncertainty. Where data is sparse, the system says so.
01 / DISCIPLINE
Modeled is a label, not an insult.
AdBid separates observed, modeled, attributed, and verified. A model output never becomes financial truth on its own.
UNCERTAINTY
Explicit intervals
Sparse data produces a conservative surrogate objective and a wider interval.
FALLBACK
Deterministic floor
If a model fails, the edge uses a documented conservative strategy.
02 / USE
Planning, not certainty.
Forecasts inform budgets and bids; they do not authorize them. The warrant does that.
Decision support includes market discovery, audience sizing with privacy limits, delivery pacing, and scenario comparison. The system labels each number by provenance so a reviewer can reconstruct the reasoning without a model's private chain of thought.
Test it in the sandbox.
Every surface is exercised against fixtures before a production credential is involved.