01
Brief
Offer, audience, constraints, and required disclosures.
Product / Creative· target design · sandbox
Variants under review gates.
Generate, tag, review, and test creative — with brand policy and human approval before anything ships.
01 / STUDIO
From brief to approved asset.
Creative is a governed object with versions, rights metadata, and brand-policy checks. Landing pages get the same treatment.
02
Generate
Variants are drafts; nothing is published automatically.
03
Review
Brand, legal, and accessibility checks with named approval.
04
Test
Experiments are budgeted and bounded by the same warrant chain.
02 / CLAIMS
What creative intelligence may not do.
It may draft and propose. It may not publish unapproved claims, imply certifications, or fabricate testimonials.
Policy. Generated copy is labeled as generated until a human approves it. Pricing and performance claims require substantiation before use.
Test it in the sandbox.
Every surface is exercised against fixtures before a production credential is involved.